Decision Research is dedicated to helping individuals and organizations understand and cope with the complex and often risky decisions of modern life. Decision Research was founded in 1976 by Paul Slovic, Baruch Fischhoff, and the late Sarah Lichtenstein. The institute is composed of twelve research scientists, in four different countries.
Our research is based on the premise that decisions should be guided by an understanding of how people think and how they value the potential outcomes—good and bad—of their decisions.
We receive funding from US government agencies (including the Environmental Protection Agency, National Science Foundation, National Institutes of Health, and the National Aeronautics and Space Administration) and from private companies and philanthropic organizations.
Decision Science Research Institute, Inc., d.b.a. Decision Research, is an independent, nonprofit research corporation organized under 501 (c)(3) of the Internal Revenue Code. The Board of Directors defines broad policy and direction, and a five-member Executive Committee develops policy and oversees management of the organization.